The Art of Movement. Freddy’s WR.UP® technology embraces your curves in a natural way, enhancing your shape with high-tech, patented designs and materials. Founded in 1976 by Carlo Freddi, the brand established itself as a leader in the creation of professional footwear for dance and gymnastics. Through the years, it evolved into a complete apparel collection with colors, washes, lengths, and details to perfectly match your personality.